Hans Bergstrom was in 1994 invited by the Norwegian Academy of Technological Sciences (NTVA) to give a lecture on the logic of natural science versus the media. Hans Bergstrom shows that media logic – with its inclination for drama and simplification – is very different from the thinking that dominates natural science and technology. In a self-critical reflection, he says that journalism should do much more to describe and explain progress in technology. (The lecture was later published in the report “Media and technology”, NTVA report no 3, 1995.)