In 1993, the daily newspaper Nerikes Allehanda in Örebro celebrated its 150 year anniversary. It did so with considerable self-confidence, as the leading regional newspaper in Sweden and with a strong liberal voice. Hans Bergström, who had been its editor a few years earlier, was invited for the anniversary book to give his reflections on the developing media landscape. This resulted in an essay marked by deep worries over the effects of media trends on culture and an enlightened democracy. Reality was becoming ever more complicated, while the media – who's task it is to explain important matters to the public - went more and more simple minded. And this was even at a time before the emergence of “social media”.